We are fiercely competitive in the market place, but at no stage shall will we compromise our values for short-term gains even under impossible circumstances.

We respect the intelligence of our audiences in our belief that “the consumer is not a moron!”

We expect our client to hold us accountable in our stewardship of their brands. Only if we have built, nourished and developed prosperous brands; only if we have made them more valuable both to their owners and us may we judge ourselves as successful.